Effective Date: 8th May 2025

Business Name: The Happy Reef Ltd

Location: Kent, United Kingdom

The Happy Reef Ltd is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information when you interact with us online or in-store, including when purchasing live coral, marine fish, and reef tank supplies.

1. Information We Collect

We may collect the following types of personal data:

• Name, address, phone number, and email

• Payment information (processed securely via third-party providers)

• Purchase history and preferences

• Delivery details, including livestock orders

• IP address and device/browser information (via cookies)

2. How We Use Your Data

We use your data to:

• Process and fulfil your orders

• Contact you about your order or account

• Provide shipping updates, especially for time-sensitive livestock deliveries

• Improve our website, products, and customer experience

• Send marketing emails (only if you opt in)

• Manage your loyalty points (if enrolled)

3. Legal Basis for Processing

We process personal data based on:

• Your consent (for marketing communications)

• Contractual necessity (to fulfil your order)

• Legal obligations (e.g. tax and accounting compliance)

• Legitimate interest (such as fraud prevention and website security)

4. How We Store and Protect Your Information

• Your data is stored securely using password-protected systems and encrypted platforms where applicable.

• We never store your full payment details on our servers.

• We retain order data as required by law, typically for 6 years.

5. Sharing Your Information

We may share necessary details with:

• Payment providers (e.g. Square, PayPal)

• Courier services (e.g. APC) for delivery of orders

• Email platforms for communication (only if you opt in)

  We do not sell or rent your personal data to third parties.

6. Cookies and Tracking

We use cookies to enhance your browsing experience and help us understand how visitors use our website. For details, see our Cookie Policy.

7. Your Rights

Under UK GDPR, you have the right to:

• Request access to your data

• Request correction or deletion

• Object to processing or restrict use

• Withdraw consent (for marketing) at any time

You can make a request by contacting us at shop@thehappyreef.com.

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect data from minors.

9. Contact Us

For questions about this policy or how we handle your data, contact:

The Happy Reef Ltd

shop@thehappyreef.com

Stour Valley Business Park, Chartham, Kent, CT4 7HF, United Kingdom

About The Happy Reef Ltd

The Happy Reef Ltd is a UK-based provider of live coral, reef-safe marine fish, and saltwater aquarium supplies. We operate from our store in Kent and ship to customers across the UK. We take data protection seriously while providing high-quality reefkeeping products and livestock.